Tag Archives: Strong

It pays to be free: No-cost products garner strong word-of-mouth recommendations

Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost than a product they buy, suggesting they feel “one good turn deserves another.” That’s according to new research from the McCombs School of Business at The University of Texas at Austin by Wen Wen, an… Read More »